Betsson has announced its acquisition of Holland Gaming Technology – a licenced gaming operator in the Netherlands – as well as its game development subsidiary， Holland Power Gaming BV.
Holland Gaming Technology operates with a gaming licence for casino games in the Netherlands， offering a variety of games through websites like Goldrun Casino.
Holland Power Gaming BV is a Dutch game development company that exclusively supplies casino games for Holland Gaming Technology.
The transaction， effective on 19 February 2024， involves an upfront payment of €16m at closing， with deferred payments of €9m and €2.5m scheduled for six months and twelve months， respectively.
This move aligns with Betsson's strategic long-term goals，Casino games striving for profitable growth through geographic expansion and a higher share of revenue from locally regulated markets.
The acquisition， however， is contingent upon post-closing approval by the Dutch gambling regulator， KSA， to ensure compliance with local regulatory requirements.
This news comes after Betsson revealed strong financial results for Q4 2023 and full-year 2023 in its end-of-year report. The report documented increased revenue growth as well as a surge in both EBITDA and EBIT across the year.
The update also comes after a series of recent collaborations for Betsson， including a deal that saw the company snagging a global sponsorship agreement with Atlético Nacional – Colombia's most successful football club – in a three-year contract.